Website analysis
An overall analysis of the website design, layout, navigation,
colors, background, fonts, images, broken links, meta tags,
web copy, html validation, browser and resolution compatibility,
loading times, search engine rankings and site statistics.
An analysis of the website can produce new ideas graphically
and strategically. The analysis can easily identify shortcomings
that might not have been realized and dealt with during the
test phases. Marketing is also kept in mind with the website
analysis so new online marketing strategies can be generated
along with strategies to get more traffic to the website.
Keyword analysis
This is one of the most important steps leading to a successful
search engine optimization campaign. It is the research and
analysis of the keywords or search phrases people use to search
on the web for the products or the services offered by your
website.
Keyword analysis helps in planning & organizing the SEO
campaign. Done right, it can steer a SEO project in the right
direction.
Competitive analysis of keywords
Identifying the best target keyword phrases will put us on
the right path, but to design a successful SEO program, we
must review the competition that exists for these phrases.
This includes the number of competitors for the particular
keyword, number of inbound links to the sites for this particular
keyword, number of times the keyword had been used by the
surfers in the search engines, etc
This information can be useful to select the correct keywords
to be used to optimize the web pages for search engines.
Comparitive analysis with your competitors
The assessment and analysis of the respective strengths and
weaknesses of a website against its competitors - this includes
the analysis of home page, navigation, search engine rankings,
readability, rankings in the search engines and the loading
time of the website with their competitors.
These analyses show what the website needs to do to get over
their competitor’s websites.
Initial position analysis
This report will contain initial position status of the website
in various search engines for the keywords targeted.
This will helps the clients to better understand their current
position in the search engines.
Meta tags
An element of HTML coding on a website that is used by search
engines to index a website. Most meta-tags are included within
the head part of a website and the most important tags are
the title, description and keyword tags.
Meta tags are used to provide additional information about
HTML documents so that the search engine crawlers are able
to index the information more accurately.
Title tag
It is these words or phrase that appears in the title of your
page in the hyperlink listings on the search engine results.
Title tags play a vital role in your website’s rankings.
Content optimization
Content Optimization, in this sense, is the method of integrating
keywords and targeted phrases into the content to boost rankings
in the search engines.
For better search engine rankings, it's important to focus
on a content optimization strategy.
Manual submission to search engines
Refers to submitting the website to the major search engines
manually.
Some of the search engines are blocking the websites that
are submitted using the software. Manual submission to the
search engines is much essential to get listed and get high
rankings in major search engines.
Number of links to the website
This refers to the number of websites linking to a particular
website.
The search engines consider one site important and rank it
higher if other sites link to that site.
Monthly Search Engine Rankings Report
This report consists of the rankings of the website for the
targeted keywords in various search engines for a particular
month.
This report enables to monitor the position and rankings of
the particular website in various search engines.
Sitemap Creation
A sitemap is a collection of hyperlinks that outlines a website's
structure.
Sitemap increase the chances of getting indexed in search
engines as well as get more traffic from the Search results
since more pages will be indexed by the search engines.
Comparitive analysis rankings report
A report that analyse the rankings of the website for the
particular keyword in various search engines monthly.
This report enables to monitor the rankings of the website
and to maintain the rankings.
Re-optimization & Submission
This refers to optimizing the website again with respect to
the results of our rankings in the search engines and submitting
them again to the search engines.
This process will ensure guaranteed rankings in the search
engines.
